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Authentic Marketing For Service Professionals

What’s Your Story-What Does It Mean To Your Business?

Larry Easto
Larry EastoPublished on August 15, 2022

If your personal brand isn’t telling your story, you’re probably wasting your time and effort.

Allen Gannett, chief strategy officer at Skyword andauthor of The Creative Curve explains it best:

” The most effective personal branding strategy these days is to build a true narrative - single character monologues are boring in Tinseltown, and even more boring for your personal brand.”

(Source: Allen Gannett)

Realistically,nobody wants to hear self-serving pitches about how good professionals think they are.  

Instead of defaulting to shameless self-promotion, a better approach would be to help your audience understand how you can help them.

And the best way to do this is by telling your brand story, through written or video content.

Stories Spark Emotions.

We have an intuitive, emotional side as well as a deliberate, rational side.

Too often in business we only try and connect with our audiences on a rational level … but this isn’t enough to actually change how people behave.

Potentially ideal clients may understand what you want them to do, but if they aren’t emotionally engaged, they just won’t do it!

A good story offers detail that potential clients and referral sources can use to make their own judgments, ideally forging authentic, emotional connection with you.

You As The Attractive Character In Your Story

Not surprisingly, your brand story presents you as the attractive character in yourstory

Russell Brunson, a truly attractive character in his own right, explains:

“ …a few years ago, I started teaching this concept of Attractive Character.  The students who implemented [this concept] have totally transformed their businesses.  All of the major success stories from any of our coaching programs got results by building huge brands and platforms around an Attractive Character.”
(Source:  Russel Brunson)

Marketing guru Jay Abraham suggests that your story take the form of your creation myth.

That's the story of you and your personal brand.

Third-party word of mouth is the best promotion possible.

Your brand story can help satisfie clients and supportive contacts spread the word about how you help clients.

"Personal branding is the story people tell about you when you're not in the room."
(Source: Jessie Maltin, co-host of Maltin On Movies )

Learn More

·      Don’t Use Personal Branding To Distinguish Yourself!

The same features of personal branding that distinguishes you from competitors can also help improve most, if not all, aspects of your marketing.

In this article, you will lean how personal branding can help focus and filtercontent for best results.

·      What Does Your Brand (Or Your Service) Promise?

Among the many benefits of personal branding is that it helps us maintain a clear focus in world that is frequently chaotic and confusing.

In this article, you will learn how to define your key message and stick to it.

Your Turn

Having planted these storytelling seeds, let’s start working on yourbrand story.

Your story is a very short version of your history.

It’s the combination of your personal skills, training, education and formativeexperiences that define who you are and how you help clients.

For example, if you are a great problem-solver, what past experiences could have shaped this approach to life?

Once you have an idea of the earlier experiences that define and influence you and your service, you can use these ideas to craft your backstory.

What is your story?

Where did you start?

What does it mean to your business?

What failures have you experienced that led you to your success in business?

What could explain the way you are now?

If you need or would like some help creating your brand story, you might check out How Personal Branding Generates More New Business.

This video course will help you learn what you need to know to develop the story ofyou serve and satisfy clients.

And in the FREE laser coaching  which is included for a limited time, we canrework and refine your brand story to your satisfaction.

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