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Authentic Marketing For Service Professionals

Ideal Clients: Past, Present & Future

Larry Easto
Larry EastoPublished on June 20, 2022

Think of those people you loved to serve and who were also very satisfied with your

Maybe they returned for more help, referred new business to you or maybe sang your praises in a testimonial.

Keep it simple and subjective:

·       What did you really like about working with them?

·       What did these clients need, want and expect from you?

·       How do you meet these needs and wants?

·       What do you think they liked most about working with you?

You can go into a lot more detail if you like, but that will give you enough information to get started.

Identifying Your Ideal Client (aka Buyer) Persona

As you grow and develop your business, you can continue to refine the criteria for ideal clients. 

Once you know the kinds of clients you want to serve, the next challenge is to find them.

Buyer personas are popular marketing tools that help you meet and
overcome this challenge.

If you are not familiar with the concept, a buyer persona is fictional,
generalized representation of your ideal clients. When used properly, these
personas can help us define and internalize the clients we want to attract.
They help in two ways:

1.      Refine our services to fit their needs

2.      Develop communication strategies to get the right message to the right people.

Creating a buyer or ideal client persona involves much more than
slapping a name on a vague demographic category.

The persona is based upon real information about real clients.

To learn more about ideal clients see

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