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4 Tips To Create Better Videos For Your Business

Argona Partners
Argona PartnersPublished on August 20, 2022

Video content is one of the most effective forms of digital marketing and growing brand awareness, and that is why today, we want to share with you 4 tips to create better videos for your business.

With the rise of TikTok, Reels, and just social media in general, people’s attention spans are going down. Making 5-10 minute YouTube videos less appealing in comparison to a 60 sec clip, given how much of a difference the time investment is.

Piggy-backing off tip #1, trying to cut out the fat from your videos to make them shorter is huge in increasing viewer retention, and making it easier to digest for viewers. Simply just cutting out long winded, rambly parts that don’t do anything more than further explain your point, will shave off chunks of time in your video, and making them more to the point.

A huge chunk of potential viewership can be lost, simply because people are scrolling on their devices with the sound off for eye-catching, visual content, and if the value of your video is the dialogue, add captions so viewers with no audio can still be able to digest your content.

Piggy-backing again off my previous point, with low attention spans and people mindlessly scrolling on their devices, making sure your content is visually appealing and eye catching off the jump, is a proven way to hook your viewers. In addition to captions, adding pop-ups/visual representations that describe what the video is talking about captures viewers with no audio and for all viewers makes it exponentially more stimulating to look and than say just a talking face. A great example of this would be Mr. Beast, one of the biggest content creators in the world. Watch the first 30 seconds of his videos and see the amount of cuts, zooms, pops ups, etc.

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